E-commerce Travel Agency has gained consumer preference. Because of this, many agencies have been struggling to become digital in order to maintain the clientele that is increasingly adept at digital commerce. Thinking about it, we’ve brought some tips to make your e-commerce a success.
6 Tips for Making E-Commerce Travel Agency Successful
1. Special digital packages
Make some custom and specialized packages. And it would be interesting to have a digital travel agent for this. But, do not just focus on prices, information and photos. Create a whole digital environment for your consumers using various resources that the web has, such as: browsing hotels, Instagram, etc. Imagine this action to be like a digital journey. If the experience is pleasant, you already have a well-trodden path for sale.
2. Customize the service
When choosing digital solutions, take care that the service is not robotic. Try to maintain a personalized and humanized service in digital. The more personalized the service in your travel e-commerce, the greater your competitive advantage.
3. Develop special actions for special clients
The internet allows you to identify special clients and you can create promotions and special packages for them. This type of action will not only foster the sale for them, but also greater access and desire from other customers.
4. Target your audience
Target your customers based on their interest. For example, you can target the audience by interests such as: beach, inland, luxury travel, business travel, weekend, etc. Nothing prevents segmentation from even creating new differential products such as business travel packages, for example.
5. Have a good website
Although it seems like an obvious hint, many agencies opt for the cheaper and lower quality solution, which ends up hurting many sales and even losing customers. When creating e-commerce, consider the following factors:
• Is the website attractive?
• Is it easy to navigate and find options within the site?
• Does it have engaging content that attracts visitors?
• Is the server robust, or does it have some sort of threshold? If your site falls in the middle of some promotion, imagine the loss!
• Is the purchasing system armored, providing consumer safety?
• Does it allow for multiple forms of payment?
• Is it responsive, that is, it also fits smartphones and tablets?
• It is light and fast, or it takes too long to load.
6. Do not neglect the mobile
Mobile technology is responsible for most of the hits on the internet. It has even surpassed desktop access. So much of your sales will come from smartphones and tablets. The question is: is your site prepared for this? In addition to checking if your site is responsive, you can still create ease for mobile consumers, such as: using Google Voice, integrating maps with mobile phone map systems. Incidentally, you can even create an application for your e-commerce, which would be a very pleasant experience for your client.
These are very special tips for launching your travel agency. With them you will surely be ahead of the competition and make lots of sales!