When it comes to the core of online presence then the greatest force could be search engine optimization. And, such a scenario has arrived due to the extreme level of competency of various search engines like Google, Bing, and Yahoo. This situation is going to emerge in an even more potent way in the coming months of 2018.
So, almost all the website owners intend to devise prolific SEO strategies all the time to bring-in natural traffic. But, when it comes to an assurance then a rock solid SEO audit ought to be the final mantra! There usually remains a ton of SEO ranking factors which need to be assessed while the audit goes on.
Interestingly, such audits can now be performed without spending huge. Yes! These approaches will need just zero investment. So, when it comes to talking about an SEO audit with almost no investment then there are certain aspects that you need to check manually.
Just read ahead and you will certainly come to know what I am talking about:
Ultimate SEO Audit Checklist for 2018
There is no doubt in that content has always been the king when it comes to search engine ranking. You need to ensure that the contents are actionable and original enough to go along with Google and of course your visitors.
Also, the text contents need to be too informative, and error-free in terms of grammar. Moreover, it has to be taken care of that image files which are accompanying the contents are named descriptively. If you just simply go for a senseless name, then it won’t work.
It is a known fact that the page titles have been always the most important SEO factor for a long time as long as the on-page ranking is concerned.
It’s something that appears first in the search results. So, you should definitely ensure a handful of things when it comes to the titles such as each page should definitely have a unique title which will shrewdly describe the content of the page.
Also, all the titles should be of an optimal length which is 50-70 characters long. And, it must definitely consist of some relevant keywords at the beginning of the titles.
You need to certainly check whether the URLs are properly formatted or not. A good URL must be less than 255 characters in length constituting of keywords, appropriate hyphens instead of the underscores and so on.
Further, you should keep a certain fact in your mind that it is good to follow a flat architecture which will in-turn probably elevate the ability of the users to browse through the website while being on-track.
It is definitely a true fact that most of the websites usually end up with numerous versions of its homepage which has many URLs. But, you should keep in mind that only one of these should be accessible in a browser.
And, others should automatically get 301 redirected to the canonical versions. It’s because if you don’t do so then all such paths will be crawled and Google will thereby identify them as separate pages.
• 404 Page
Who doesn’t know about the 404 error pages? They usually appear if a link is broken or leads to a page that doesn’t exist. In such a situation, you should ensure that the link is fixed or a 301 redirection is made.
Moreover, you could even try generating a customized 404 page. It is actually a better method as such a page would certainly be able to retain the users rather than forcefully repelling them from your website.
A goof custom 404 page should definitely include some useful information which will compel the visitors to stay.
The robots.txt is certainly useful in stopping the Google bots to crawl various specific sections of your website. But, if you make use of robot.txt in an improper way then it can certainly hurt your rankings.
So, in every SEO audit, you should do some manual checking like whether is it blocking the content you don’t want from getting crawled? Is it stopping your crawlers from going through some specific parts of your website? and so on! These things really need to be audited and the best part is that they don’t even cost you that much.
So, I hope you’ve got a clear idea by now that SEO audit could be both, effective and frugal. Also, it doesn’t need to be cumbersome all the time. With the help of the aforementioned enunciated approaches, one can easily do their own audit. So, just be a pro and implement these factors strategically to track your website’s search engine endeavors without breaking your bank of course.
Wish you all the good luck with your SEO audit!