With the advent of internet devices like laptops, tablets, watches, gaming devices, and mobile devices have been extensively used by people to visit their favorite websites. If you see people in a public area you are bound to find them on the phone browsing a website or an app. Mobile phones have become increasingly common these days and they are used for a number of online activities. And we will discuss about the benefits Of having a mobile optimized website.
With this being said as a business owner you must know that it is extremely important to optimize your website for mobile devices. It has been found that mobile devices make up for 15% of all traffic on a website and usually surpass desktop traffic. Many companies like Yelp have shown that 55% of all their traffic is through mobile devices. Though these estimates can be different for each sector it’s needless to say that making your website mobile friendly will definitely up your game in the market. Here are a few benefits which help you make the right decision to optimize or not:
9 Benefits List of Mobile Optimized Website
• Enhanced User Experience:
When it comes to websites, it is important to make sure that the user can browse and read your content easily on their mobile device. If that doesn’t happen then as a business you will lose the opportunity of converting that visitor into a valuable customer. To solve this problem Mobile websites are created which are only designed for handheld devices and have proven to enhance the user experience and satisfaction. The best mobile ui design ultimately leaves a great impression on the customer.
• Increased Visiting Time On The Website:
Most people browse websites when they are on the move and with the limited amount of time they have on their hands it is only ease and smoothness they look for while browsing. If a visitor comes across your website on his mobile device he should be able to search your pages and view its content in a quick and efficient manner. This, in turn, boosts the chances of converting that visitor into a customer.
Read More: – 8 Ways to Improve iOS Mobile App User Engagement
• Mobile Websites Load Faster Than Their Desktop Cousins:
Speed and time are a concern for every user. The usual desktop websites aren’t designed for mobile devices and they load very slowly on mobile devices. Sometimes there might be a case where they don’t load at all leaving the user frustrated. But this is not the case with a mobile website as they are specially optimized for mobile devices and load instantly thus reducing the browsing and waiting time.
• Enhanced SEO Output:
Google suggests website owners construct sites that are compatible with Mobile devices as this improves the chances of the site being ranked in the Google’s top search results and also provides the chance of the site being included in various local and mobile directories.
• Makes You A Better Competitor In The Market:
Your competitor might already have a mobile optimized website while you don’t. Research shows that one in three companies don’t have optimized mobile websites making them fall out of the progressive game of capturing visitor attention. If the website of the company does not look good on the mobile screen then the user will look for one which does and loads easily.
• More Cost Friendly And Adjustable Than App Development:
Mobile optimization and application development are some of the best ways to create a strong mobile existence. On one hand, different applications must be developed for different operating software’s such as (iOS, Android, and Blackberry) and they must also be submitted into the application store which makes them expensive and less likely to operate smoothly on phones. The time that takes to develop them also delays the business’s ability to reach out to customers.
A mobile website on the hand is adaptable to all browsers and software’s which makes it more cost efficient and also increases the business’s ability to reach out to customers. Many businesses opt for both a mobile website and an application. However, there is no doubt that a mobile website is a best and first option for building an all-around mobile presence.
• Brand Image:
An attractive mobile website helps a company to stand out and display a positive image of the company. It also contributes to developing a great business standard for the company.
• Easily Accessible:
People carry their smartphones everywhere and they keep on browsing every day. Through these handheld devices, a mobile website can be accessed at the point of time regardless of the place. This makes it one of the most effective tools to connect with customers.
• Necessary For The Growth Of Every Business:
A mobile website is something that every business must adopt if it wishes to capture the target audience. Mobile phones will likely take over PC’s when the need for easy internet access will arise. That is why companies must take aptly use mobile technology to connect with the visitors who come across their website using their mobile devices.