Latest Sports Technology Trends that has revolutionised the sports industry over the past few years.
Social media, data analysis and the many betting apps that have been introduced by leading gambling operators are amongst the biggest innovations to make their mark in the sporting world.
Read on to find out more about some of the biggest sports technology trends in 2018.
Sports betting apps
Betting on the move has become increasingly popular in recent times and it is a trend that seems to continue for the foreseeable future.
A 2018 report by the UK Gambling Commission estimated that nearly 40% of total remote Gross Gambling Yield (GGY) is generated through operators’ mobile channels and this forecast is expected to exceed by 50% by 2020.
The development of smartphones and tablets, allied with extensive broadband penetration, high speed mobile internet and availability of WiFi, means people spend more time online for both business and leisure activities.
The gambling industry was quick to see the opportunities offeredby these developments as evidenced by the continued development of sports betting apps to meet demand.
Technology has changed the way people follow their favourite sports. Whether its interacting with clubs or players on Twitter, or watching live matches on YouTube or Facebook, the digital age has had a huge impact on the sports industry.
Television ratings have fallen for many major sports around the world, yet fans are consuming more information than ever before through new technologies.
Live streaming, mobile apps and social video have all impacted sport. With improvements in internet connectivity and advancements in Smartphone capabilities, fans have more options available to them than ever before.
These new methods of sharing information are less reliant on traditional platforms like newspapers, television and radio, and has wider appeal to a generation who don’t wish to be restricted by their geographical location to what content they can consume.
A 2017 report by virtual reality intelligence specialists, Super Data Research, found that the VR market was worth $1.8 billion in 2016. That figure was expected to rise to over $10bn by the end of this year.
The sports industry has harnessed the power of VR by creating events that immerse viewers in their experience.
The 2018 World Cup from Russia was broadcast by the BBC in virtual reality, with fans able to watch the action as if they were actually sat inside the stadium in their own hospitality box.
VR technology has been used by sports clubs to improve their training methods, with coaches able to observe players from different angles to better understand their strengths and weaknesses. Athletes can also use VR to gain greater insight into their own performances.
These are the top 3 biggest changes that we can see happening in the sports sector today, but the future is unpredictable, and we also expect to see much more happening before 2019 even begins.