The role of social media is increasing in our lives day by day, it is a great platform to connect with masses at the same time. Integrate Social media can also play a very important role in promoting e-commerce. As per the reports, about 217 million people in the US are internet shoppers, people are more inclining towards internet shopping as they find it convenient rather than going to brick and mortar store for the same. Looking at the figures, every business is trying to strengthen the online marketing of their products.
This is the digital era and there is no other way of advertising that can be as good as social media marketing. The businesses live and die by their position on a social media platform.
Today let’s discuss the Integrate social media tactics that can help to generate and promote traffic on e-commerce sites:
Share only worthy content:
Before posting anything on social media, understand and analyze the content needs of your target group. Try to get an insight on customer requirements, because posting anything irrelevant on behalf of the brand can damage the image of the brand as well. Only share content that is worth posting, any invaluable content can lead to diverting the client from your product to some other product.
While posting anything on social media, try to use keywords which can help increase the visibility of your post and website. The right usage of a keyword can help you to reach the masses through a single post. You can always use search engines to search for right keywords which are relevant to your products and services. Also, try to include images wherever and whenever you can. Visual aid is always helpful to attract more viewers that can turn into potential clients.
Try to interact:
The best part about social media is that you can interact directly with the viewers, to increase your visibility and credibility make sure to interact with your customers on regular basis. Arrange live sessions or you can also arrange some sort of discussion, where you can help clients get to know your product better and you can also help them to solve all their queries and issues. These interactions also help to build trust between client and the company.
Be consistent in posting advertisements and content on social media, in order to drive more traffic towards your e-commerce site. Don’t be too frequent and at the same time don’t delay in posting anything. In both scenarios, you will lose clients, posting anything too frequently will leave clients confused and delayed posting may lead the customer to forget about the product. The frequency of post may depend on customer’s response and market scenario.
Try to use hashtags:
Posts with hashtags are more visible and are more likely to garner attention from viewers. However do not stuff too many hashtags, limit to two or three hashtags per post.
Try to be concise:
Nobody really has time to read long posts, people are more likely to read posts which are short and concise. Concise and visual posts garner more attention are easily understandable. Too much of details may prove to create confusion amongst readers.
In recent times, it has been observed that private messaging on social media platforms like Facebook and WhatsApp really work to promote e-commerce. People usually check their private messages more often than public posts, therefore as a tool to promote your business on sites like these it is very important to end private messages to your target audience.
To promote e-commerce, businesses are engaging in a lot on paid advertisements. It is a good tool to increase the reach of your product as well as to increase its effectiveness. William Harris, an e-commerce growth consultant for elumynt.com, says, “I see e-commerce brands investing a lot more in paid social, and I think that trend will continue into 2017…it’s not enough to simply pay for ads on Google Shopping. You’ve got to find a good audience on Facebook ads, Instagram ads and more and more, on Pinterest and other paid social media accounts. It’s getting easier to set these up and track the return on advertising, which means more brands will start doing it.”
Engage customers to your posts:
If you want to increase the visibility of your product and post, try to engage customers as much as you can. Non-engagement can lead to poor results and a poor conversion ratio. Some of the effective ways to engage customers are:
Help people learn about your company by posting photos of the day to day activities of your company. Customers are more likely to connect with the brand especially when they get to know about the company in detail.
Set discussions, quizzes, polls on your posts, also try to keep some prizes and hampers for customers. It will help you to attract more audience on your e-commerce site.
Share something that will add value to your product and will interest your prospective clients.
Everyone is compelling businesses to make their presence felt on social media but no one points to the right way of doing this. You need to find your own way to use social media aptly to integrate with e-commerce websites. Social media marketing is much more than having maximum likes, it is about forming a bond and a long-lasting relationship with your clients to promote your e-commerce business