Ever since you launched your e-commerce website, you made sure customers could find their way to your checkout page. You thought you have covered all grounds – from your partner vendors to your product catalogue to price listings and yes not to forget adding Your eCommerce Website Security.
Your website looks good, loads fast and is easy to navigate. And that’s because you hired an experienced web designer and developer. Your next move would be to invest in an advertising campaign with the budget you prepared beforehand.
But are you forgetting something?
Bent on acquiring more conversions, you neglect one crucial aspect of running an eCommerce Website Security.
The Cost of Web Security
Today’s digital age is rife with spammers, hackers, identity thieves and every cyber crime imaginable. Add malware, phishing websites, viruses and scam gigs into the equation and you get a threat-filled online business landscape. Without the necessary security features, you’re at risk of losing highly confidential data including customer information, credit card details and store income reports.
There was much ado about cryptojacking back in February of this year. As a result of cryptocurrency mining malware, several government websites were hacked and went offline for a time. And much to everyone’s terror, the Independent.co.uk reported that cryptojacking in the UK had surged by 1200% according to Symantec research.
Some e-commerce store owners deliberately neglect their web security for fear of spending more and exceeding their budget. But what they don’t know is that security features are not as expensive as they think. While it’s true that more advanced systems require a bigger budget, some e-commerce platforms and online firms offer a host of free and affordable web security features.
Recommended Security Features for eCommerce Website Security
You may want to reconsider before joining this bandwagon of negligent website owners. Because the benefits of installing security features on your website far outweigh the costs. Not to mention it’s far more costly to lose important data to hackers, scammers and malware than invest in e-commerce web security.
If you’re worried about your website’s security but don’t know where to begin, follow these steps:
1. Install an SSL Certificate
An SSL certificate is an online certificate that converts information transmitted from your server to your web browser, and vice versa, into a secure code – a process known as encryption. This protects your backend customer data from hackers, malicious codes or phishing software.
E-commerce stores with corresponding search engine optimisation campaigns can benefit greatly from an SSL certificate. Google and other search engines consider it as a ranking factor. Current algorithms prioritise secure websites over websites lacking in SSL certificates. Non-secure websites will be demoted for failing to follow online security standards.
Furthermore, having an SSL certificate assures your customers that your website is PCI compliant. Meaning, they can safely shop on your website and disclose their credit card details. The certificate is a signal that your web security is strong enough to ward off attempts to steal data.
2. Add Network Proxy Firewalls
One reason why a website gets hacked is the absence of a security feature that filters traffic. Many web owners pine for traffic and higher search ranking so they accept any traffic coming their way – even if some sources aren’t really good for their website.
Take note that shady traffic sources can work against you. You have to weed them out before they do their worst and inflict damage on your site.
Increase your web security by using a web application firewall (WAF). A WAF functions as a gateway between networks as well as a traffic filter system. This gateway grants network access to authentic organic traffic and blocks unauthorised or suspicious traffic sources.
WAF protects websites from common attacks such as scripts, SQL injections and SYN flood. Since e-commerce websites are likely to receive large amounts of inbound traffic, using firewalls can effectively prevent any malicious entry.
When choosing firewalls for your website, your best options are application gateways and proxy firewalls. The former serves as a checkpoint area before visitors are permitted to your site. Application firewalls hide your network from unauthorised traffic, only accommodating a few legitimate traffic packets. Proxy firewalls, on one hand, act as a ruse, pretending to be the connection on behalf of your actual network or computer connection.
Read More: – 5 Best SEO Friendly WordPress Themes to Use in 2018
3. Choose a Secure Platform
Most e-commerce platforms have gone out of their way to include web security systems for the benefit of customers. Unfortunately, some e-commerce platforms are still vulnerable to attacks, while others have more success in their web security efforts.
So which platforms should you use and which ones should you avoid? A careful assessment of your online business may be in order.
The answer is not always black and white, however. Some platforms are more SEO-friendly than the others but their security features are somewhat lagging. Others only offer basic SEO but have advanced security features.
Though optimising for search engines may be important, e-commerce sites should prioritise security at all times. A breach of security spells more losses than limited built-in SEO features. Besides, you can always contact the nearest SEO company in your area to handle this aspect of your business marketing.
For your guidance, here’s a short overview of what security and SEO features you can expect from the following e-commerce platforms:
Prioritise Web Security
Many website owners don’t know their priorities or have not fully grasped the importance of eCommerce Website Security. They worry about their budget and do not want to incur more costs. However, by putting security on the back burner, you’re fully exposing your online store to malware, data theft, scammers, hackers, cyber crimes – the list goes on.
Ideally, prior to launching your online store, all security issues must have already been taken into account. And the best time to discuss such concerns would be during the SWOT (strengths, weaknesses, opportunities, threats) analysis stage, where you can think of ways to address security threats and other related roadblocks.
But regardless of where you are in your e-commerce campaign, it’s never too late to improve your ecommerce web security. In fact, the sooner the better. For your future e-commerce expansion, always make website security a priority. Remember that the benefits of a PCI compliant and SSL certified website far outweigh the costs of investing in web security.