Everything you need to know about Google’s New Data Retention policy

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Googles New Data Retention policy

Google’s major revenue is through a few of its best products that we use daily when interacting with the Internet. Google Apps, YouTube, Google Search, Google Maps, Google home, and Google Analytics are services we use on, Google-Centric platforms like Chrome and Android. Millions of users interact with Google service on regular basis, commonly at the same time. We even go through products integrated via third party apps through ads Google displays on its platforms. Such vast amount of data, of over 1 billion users are using Google’s major products on a daily basis. know about the Googles New Data Retention policy.

Now, that the Google team is all set to update its policies, they send an email subjected as “Improvement to our Policy and Privacy Control” to every single user. The lengthy email is all about the updated policies of data retention, management, usage, export and deletion, of user’s data, under the General Data Protection Regulation (GDPR) regulation in European Law (EU) law of data protection. Google is going to implement these new policies from May 25th this year.

Google Play Store Apps

Information on Googles New Data Retention policy

According to a recent report, Google Play Store now has over 3.5 million apps as of December 2017. Now, these app owners have to gear up to meet the expectation of the new policy. Since, the policy is applicable to third party applications, data collection and retention on these apps would be a major issue that Google is going to address. Most probably to ensure that these apps meet all the aspects of Google policies, or they too will be ranked down in the store. As per reports, a Google spokesperson has already taken stand on taking strict action on apps violating Google or federal laws.

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Data Retention & Collection

Google’s updated policy describes the kind of data it collects and its sources. Obviously it’s the user data Google collects, only the ones that the user provides when using its products. From their searches to the type of videos they see, everything is stored in the database. Even, calling a nearby shop through Google apps, results in the data being stored. The emails sent and received, the kind of mobile used, IP address of the particular user, location of the particular user while using Maps, cookies, pixel tags, browser web storage, application cache, server logs, every data is collected and stored in Google’s database.

The newly updated feature in the policy has option of data retention and deletion for limited period. It means that the data would be retained in Google’s database for a specific period chosen by the user and then, would become anonymous, both from Google active and backup databases. As per the policy, the data is retained at databases for legal and business purposes.

Google’s updated policy describes the kind of data it collects and its sources. Obviously it’s the user data Google collects, only the ones that the user provides when using its products. From their searches to the type of videos they see, everything is stored in the database. Even, calling a nearby shop through Google apps, results in the data being stored. The emails sent and received, the kind of mobile used, IP address of the particular user, location of the particular user while using Maps, cookies, pixel tags, browser web storage, application cache, server logs, every data is collected and stored in Google’s database.

The newly updated feature in the policy has option of data retention and deletion for limited period. It means that the data would be retained in Google’s database for a specific period chosen by the user and then, would become anonymous, both from Google active and backup databases. As per the policy, the data is retained at databases for legal and business purposes.

Google Privacy & Terms

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Data Sharing

Although Google promises not to share personal details of user outside of the Google platforms, still it can if reasonable necessary. By that, they mean if government is seeking for your information, they can’t help but provide them help with your data. Violations, investigations, fraud address, security issues, could all be a reason for Google to share your data. Talking further, the policy says that the non-personally identifiable retained data could also be shared to their partners, advertisers, developers or right holders. Although, the policy promises to keep users’ data safe in case of any merger or acquisition, and in worst-case would inform all their users prior before sharing the retained data, to the new merger.

Data Sharing

Actual Changes needed to be seen

Google team keeps on changing their privacy policies from time to time. Mostly, letting their user know about these changes. This time they are keeping up a lot on Google EU User Retention Consent policy to meet the new legal requirements of GDPR. The previous month they updated on My Activity so that users can have better access to the data and activity they perform on the platform. This time they are coming up with updated Privacy Checkup options, so that the users can make more informed choices about the kind of data users would like to share with Google.

The most crucial change is the “Exporting, removing & deleting your information” section, which needs special attention. Google provides options for request to deleting certain content from specific Google services. Deleting items from My Activity, opting out of creating Google products are some of the options available. Google Analytics allows options of Data Retention for 14, 26, 38 and 50 months with additional do not automatically expire option as well. According to rumours, reportedly Analytics Admins received email by the Google team that they can now set their own Goon Data Retention Policies.

User and Event Data Retention

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On whom does Google new Policy Applies?

The new policies is applicable to all the products and its associates, third-party apps and sites and advertising services. But Google also discussed about some points with whom policy does not fit in.

No

This policy is not applicable to information practices of companies that advertise Google. The services are also not applicable to the services provided by other companies or individuals that pop up during search results or linked through their services.

Since EU laws are getting stricter and GDPR regulations is getting tougher, it has turned out to be advantageous opportunity for Google to open up on their new updated policies. We should not forget that how Google’s strict policies of data confidentiality is getting lenient and flexible years by years. After 2012, not only they did they use user’s data for their own innovations, but they also shared data with the advertisers. Although they justified this in their updated policy that Data Retention would be user-centric and wish.

Googles strict policies

Still it’s quite a thing to digest that Google has all our information right away from our searching habits to our favourite dining place. Maybe, if Google is able to keep up their promise, as per their updated policy, on securing the user’s retained data; we have a better Google future experience to hope for.

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