By this time many analysts who have been working with domains would have gained some knowledge about sub-domains and still, there are a few things that would keep them confused. If you are one among looking out for answers, and still find nothing that could help you in a better way, then this post could help you with it.
To make it simple for your understanding, I have cracked it down. I would like to explain it step by step that you may understand and follow the same on your domain.
Let’s get started!!! What you really need to know about Sub-Domains
What is a Sub-Domain?
A sub-domain is a third-level domain which is a part of the top-level domain. For example: consider a subdomain “abc.xyz.com” which is a part of the main domain “xyz.com”. So a sub-domain is a part of the main domain which can also be considered as a sub-folder that is a part of the main folder.
In the following article, let us concentrate on the need for sub-domains and where to use them.
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What is the Need for Sub-Domains?
A subdomain is also a part of the website. Yet, it is considered as a separate entity by search engines. The ultimate purpose is they can be used for an organizational cause or for an SEO boost. The following are some of the reasons to use a sub-domain.
#1 Sub-Domains Can Have Keywords in URL:
Keywords are the perfect way to rank on a search engine, and that is why people try having keywords in their domain names. But at times having certain keywords in the URL doesn’t make any sense. This is where sub-domains could help you out. With sub-domains, you can even use a hard-to-rank keyword. This is not going to affect your ranking anyway.
#2 Search Engine Ranking:
Subdomains also get same ranking benefits as its primary domain. An eCommerce owner can also target subdomains on a specific niche. Google treats the subdomain as a new website, therefore a Subdomain must follow SEO guidelines to obtain better ranking. These SEO guidelines include
• Optimized Content for all pages.
• Optimized subdomain pages.
• Optimized Images
• HTML & CSS Validated
• SEO Friendly URLs
Read More: – Effective SEO Tips to Make Your Site #1 in SERP
Things That You Should Be Aware Of While Using A Sub Domain:
Subdomains represent niche opportunity for a developing a value which is so-called differentiation. So it is required to stick on to or concentrate on a certain thing when you have a subdomain.
Make Use Of Relevant Content When You Target Keywords:
It is really important that when you are about to target certain keywords make sure that your content is not too sticky towards the keyword rather they are both relative and informative enough. As people always look for information it is good to satisfy your visitors that they come back in search of you for your content. This improves trustability.
To technically prove subdomains work well on strategies that manage both specific relevance and broad relevance potential. So if you are trying to create a subdomain that is relevant to specific keyword do not be afraid of hitting other keywords either.
Highlight Things That Your Audience Should Notice:
The very common mistake that most marketers do is, they fail to present their content properly as they look forward to differentiating their content. You write “How to articles” here and on the other end, you write “opinion stuff”. They might look the same as they are displayed on the same page structure.
Always try to deliver a design that best fits the content and makes it more appealing to your audience. That doesn’t mean you MUST utilize distinctive topics or formats, however, you have to fuse a great deal of adaptability into your plans. In the event that you don’t need remarks on specific pages then those pages ought not to welcome individuals to leave remarks. Actually, this is one of the places where WordPress comes up short us pitiably on the grounds that you need to always battle its motivation to open up remarks on each page and post you distribute.
At any rate, when you utilize sub-domains you can give each area of the site its own particular unmistakable character, all while utilizing the same or fundamentally the same as topics. Permit remarks on the “blog subdomain” yet close them out on the “root domain”.
Generating Different Content Creates Differentiation:
Being common is never going to bother someone. Rather, being unique grabs someone’s attention. It is always good to generate unique and informative content that is really different from anyone else. If you are doing so, you do not need to make any extra effort to differentiate from others.
Always Secure Your Subdomains:
Always protect your subdomains, same as your primary domain. Subdomains can be used for multiple purposes such as client database management, payment & checkouts or managing niches audience. SSL Certificate is the best option to secure subdomains along hosted under primary domain. An SSL is a digital certificate that installed on a hosting server to protect all the information transfer between user browser and server. To protect an unlimited number of subdomains, install Wildcard SSL Certificate on your server. There are various benefits of Wildcard Certificate like unlimited subdomain protection, unlimited server license (during certificate lifespan), 256 bit SSL Encryption and 2048-bit key length makes Wildcard SSL Certificate more trusted and secure.
Subdomains can be very useful if you use it correctly. Therefore before launching any new subdomain, make sure you follow proper guidelines to avoid any duplication issue. Remember, subdomains offer multiple benefits for your business at an affordable price. You can manage your website more effectively with the help of subdomains.