Digital marketing is not reserved only for large companies. Regardless of size, industry or location, digital marketing is a must for business growth and innovation. If we ask the marketing manager of any high-level company about what their advice would be to achieve their goals, a solid digital marketing strategy will undoubtedly be one of their answers. Digital marketing is more affordable, flexible and attractive than traditional marketing methods. Even small and medium-sized companies are finding better competition, better practices and greater participation through digital marketing.
Here are 10 reasons why you should choose Digital Marketing Investment – why is it essential:
1- Digital Marketing Is Cheaper
The price in traditional marketing campaigns, including print and television, is higher and it is more difficult to track ROI. Digital marketing uses specific research and analysis to quickly determine which approaches work well and which do not justify the expense or resources allocated. Therefore, most digital marketing channels tend to be less expensive from the start and avoid excessive spending on low-performing campaigns.
2- Small Businesses Are More Competitive
Digital marketing closes much of the gap between large, medium and small businesses because they reach their target audience in a very similar way. While large companies with larger budgets can spend more on paid ads (such as a television commercial) and highly advanced software, digital marketing gives SMEs more opportunities to compete, improve brand awareness and create a better audience.
3- Measure the Impact of Your Campaigns
The most common question for any client is: What impact do my digital marketing campaigns have? Although through analytics the immediate results are visible at all times, the final result has a high value in order to measure the impact generated. The “single attribution” or first point of contact / last point of contact is the measurement method used by the vast majority of marketing teams. This method recognizes the theory that an average of six contact points is required to convert an unknown lead into a sale, assigning a greater value to the first and last point of contact. When it comes to traditional marketing, it is much harder to measure the impact of a printed ad because you do not know who it is reaching. With digital marketing, you can target specific audiences, and it’s easier to determine which advertisement led to a specific sale.
4- Possibility of A / B Test
One of the best characteristics of digital marketing is the ability of a company to experiment with almost every aspect of a marketing campaign. The A / B Test consists of developing and promoting two versions of the same campaign using only a small percentage of the audience to measure which version works best. For example, you can change the location of a CTA, the color of a promotional banner, the subject, the title, etc. The A / B test can be used to attract the target audience more effectively, a study which format is more effective with their audience, improve the CTR and much more. The results of the A / B test can also be used to improve the orientation of print ads. For example, if a company addresses the same audience both digitally and in print, the most effective result in digital media will also be for print ads.
5- Marketing on Mobile Devices
Did you know that many people no longer have desktop computers? Marketing for mobile devices opens up a world of opportunities for companies, from the creation of a more personalized user experience to reaching new users. According to Global Web Index, more than 80% of Internet users own a smartphone, and 90% of the time spent on their smartphone is dedicated to applications. This is why it is important to take into account the great importance of mobile marketing. The creation of emails adapted to mobile devices, ads on social networks or even the development of your own application, will allow you to reach users in their most native environment.
6- Analytics Improve the Business Model
Digital marketing analytics help companies make decisions and improve the efficiency of future campaigns. Collecting numbers for traditional marketing channels is a costly and imprecise process, while most digital platforms, including social media and marketing automation, have integrated analysis panels with all automatically available data.
7- Offer Personalized Attention
Digital marketing eliminates the old “one size fits all” approach, offering companies the ability to adapt marketing to each type of customer. The analysis of the client’s behavior allows personalization and creating a unique experience. A better customer experience means greater reliability and loyalty, as well as a growing audience of brand advocates.
8- Marketing Automation Allows You to Grow More Than Ever
Many simple and routine marketing tasks, including the generation of reports, can be automated when they are carried out digitally, through a solid marketing automation platform. This allows marketing teams to focus on the creation of effective strategies and the analysis of the most significant data. These systems allow marketing and sales teams to focus on their experience and optimize strategies, without wasting resources on smaller tasks.
9- Social Networks Create Trust
A recommendation from a friend makes a company appear more reliable to potential customers. Digital advertising takes advantage of social networks to make “likes” and other online reviews visible to friends of customers. The recommendations make a company stand out from the competition, generating confidence and recognition automatically.
10- SEO Places Your Brand or Company Where the Public Can Find It
Today, we all use Google. In fact, 81% of B2B purchase cycles start with a search on the web. That may be the reason why search engine optimization has the best ROI of any other digital marketing practice. For a company to appear on the first page of the search engines, a solid SEO strategy is necessary.
Meet the Goals with Digital Marketing
Greater profitability, more data to make better decisions and customer confidence are just some of the advantages obtained with digital marketing. Any good digital agency can help you to better understand your clients and, in that way, you can communicate with them how, where and when they are most receptive to your message. At the same time, the agency offers you the possibility to analyze your efforts in real time, it ensures that you have a very precise knowledge of how and where your money is spent promoting your business and we indicate where you get the most benefit by investing it.