There are many business owners who want to get into digital marketing but the only reason why they had taken a step back is security. Especially, when your business falls under the SME’s category and trying to achieve their objective.
As digital marketing is growing day by day, it has also developed the greater possibilities of cyber attacks. According to a Forbes article, 20% of businesses which are targeted by hackers belong to small-scale businesses. And this cost will reach around $2 trillion by next year.
Although the owners of small enterprises think that their business is not that big or expensive to let the hacker take an interest and neglects the flaws in their system. But the reality is different from what they thought. Attackers always look for opportunities to find a break in a weak security system.
Hackers look for information related to the account, consumers, banking cards and personal. They manage to get this information through the outgoing papers such as checkout forms, applications, and customer database. Any type of weakness in the security can harm the business and consumer. This may cause irreparable harm.
5 Cyber Security Tips to protect your business from Cybercrime:
Keep only what’s required –
Remove the unwanted or extra data which are of no use, since higher the amount of data, more will be the requirement of cyber security liability. Such large amount of data is known as Big data. Big data involves different security procedures in comparison to the small amount of data. As Big data contains a heap of data which can be used by the hacker though small size business owners know about the risk but still don’t put extra effort into safety.
Here, IoT applications play a negative role. As the data is shared during communication through the IoT application, which allows the information to travel from different mediums. And if more traffic is thrown in between, then the data can be extracted easily by a criminal. It means data shared between the machines has a higher probability of manipulation by hackers.
Training employees –
Employers play a major role in building an organization. Though they are also more susceptible to cyber attacks. In big organisations, employees are more aware of the importance of cyber security, but in SMEs, people are not experienced enough to recognize the anomalies as these organizations avoid spending time or money in the cyber security awareness program for employees, resulting in the theft of their information. For example- an employee gets a spammed anonymous email, which when the employee clicks on it the mail connected via a link may provide the important credentials to the hacker. And by the time you take action, the criminal would have emptied your bank account.
Cyber security awareness modules are available over internet in the form of videos, thesis, articles, courses and certifications such as CISSP Certification. CISSP avails a user to get expertise on the IT forefront. Through the certification, you will gain information regarding architecture security, design security, management and many more under the guidance of professional experts. CISSP helps in depth learning and gaining the skills to pass the exam. This certified course is well known among managers, architects, engineers and security officers.
Three Layer Authentication –
It comprises three steps i.e, knowledge, possession and inherence. The first step, knowledge consists of User Id, name, password, PIN, etc. Possession consists of user’s controlled Sim cards, Id applications, OTP applications, etc.
The third, inherence consists of scanning a biological trait such as retina scan, fingerprint scan, etc. These credentials are only applicable for the user to whom the organization has given authorization.
These factors are usually implemented by the big organizations and government agencies which require high security. The layer of authentication depends on the organization. It can be two layered or one layered only, such as, the password. The best way is, to keep changing the password and maintaining a strong password. The Absent/Poor password can lead to a default guest password which loses the value of setting a password. Holding a user’s picture can lead to failure of Face recognition application. So, the best way is to maintain layers of security.
Record of data –
It is very important to have the knowledge of your data. IaaS or Infrastructure as a service and SaaS or Software as a service are the services which give access to cloud computing to a user over the internet such as Google docs, emails. The access of these applications should be known to the source user. Otherwise, the unknown access can lead to a bigger risk.
Also, small size businesses keep their records in the mail. These email copies are the only document they have. So, in order to save the documents always clone the record and copies at different places. Do you know which part of the business is easiest to manipulate? It is Emails. Yes, the emails are the first and easy thing for a hacker to crack.
Awareness is the most basic and vital part of cyber security. The next question is who are the people fall into this category of awareness? The answer is every single person who shares their important documents over the internet. It can be via email, facebook, cloud computing etc.
The best way to handle these things is implementing cyber security walls around your business. And the best practice will be by generating awareness among employees, joint ventures etc.
Generally, small size companies never take action unless they are breached. So start designing a highly secure wall, so that criminals don’t even think of breaking it. Conduct research to clear your concerns such as, the reason behind small size business are more prone to hacking, pillars of cyber security, how to overcome the possibility of risk and much more. You have seen numerous cases of cyber attack. So, before it gets too late start working today. It may be expensive but can prevent you from going bankrupt.